There are many ways for you and your business to make money using social
media and social media marketing. Below I detail 4 simple yet very effective
ways that you can incorporate into your social media efforts to increase
your Return On Investment (ROI):
Find top industry blogs or sites in your area of interest or target market,
and engage them. Begin to form a relationship with these bloggers by engaging
with them via their blog by making and posting comments and sharing their
information with your friends and fans. A good place to find blogs based on
keywords and topics is on www.technorati.com
Post on your networks top tips that focus on your target market or industry.
Top tips are an excellent way to create content for your posts. You can create
4 tips for doing something that ties into your target market or industry where
you offer a solution to a challenge that they are having.
Spice up your posts by adding your personality to them. Don't make it all
business all the time, mix it up and add some color. Example: I'm drinking
a beer in the Keys as I close a deal."
Forward or Re tweet interesting content and links from other online influences.
One way to build your creditability is to pass along content or a link and
have that person whose information you passed on thank you. I suggest that you
email or tweet that person and let them know you just posted their content on
your network.
These types of strategies will do wonders for your social networks as well as
your business. These types of connections can turn into money. This works for
those business people who understand and implement these strategies. Again, those
that take action.
You get out of social media what you put in, so if you are posting once a week,
then results will be weak whereas if you are posting daily your results will be
more clear. People who are thriving online and with social media have a strategy
and a way to track those results.
They also make it a point to assess their efforts and track what is working and
get rid of what is not. Without a way to track your efforts you will not know
what to change, add, or remove. When you have systems in place, your business
will be able to evaluate things more quickly and with less guess work and in
turn you will become a more efficient and effective social media marketer.
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